The book’s full name is:
The Tipping Point: How little things can make a big difference
It’s a very interesting book.
Not surprisingly the part that I was most interested in was the part about the TV programs Sesame Street and Blues Clues (was not familiar with the latter). What research went into discovering what was effective and was not! Every little detail was considered!
What I’d really like to read is someone’s take on how to use these principles in the classrooms. How to make messages such as to say you actually studied before an exam (and to do so!) cool, how to make things we’re trying to get the students to remember “stick”.